LAZER was founded in 1919 in Belgium. It is the oldest helmets company in the world, leading the industry in innovation, design, safety and technology for cycling and winter sports protective headgear. The first helmets made were leather caps used by men riding bicycles over the cobbled country roads of Belgium. The difference with today’s light, adjustable, well-ventilated and stylish helmets is phenomenal. The company’s mission is to create the perfect blend of design, comfort, safety, technology and innovation, without forgetting its roots. Since 2016 Lazer belongs to Shimano, complementing its clothing, footwear and eyewear.